Choosing the right audience is vital to ensure that your business becomes successful. A great way to do so is to target a specific country where there might be a need for that product. Here is how you can target a specific country using Google.
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Ways To Target A Specific Country
To grow your business, targeting a specific location is important. Here you learn how :
Ads Location Targeting
If you want to promote a product to the people of a certain location, you can take the help of Google Ads location targeting. It will make your ads appear in the countries, areas of countries, a radius around the location of hosting, or location groups you choose.
This will help you find the right customers for your business and earn maximum profit.
Geotargeting
Geotargeting means targeting a website or a part of the website to a specific country. There are several benefits of this practice.
- If a website is targeted at a specific country, it looks trustworthy, and people feel at ease when viewing the website. Therefore, this strategy works better if one uses a domain that is specific to a country.
- A marketer can also segment their audience by country using geotargeting.
Country Code Top Level Domain
A cc-TLD, short form for country code top-level domain, is a domain name specific to a country.
They are different from common generic top-level domains, or gTLD. While generic domains can be used in any country, country code domains are specific to a country.
Some examples of generic top-level domains are:
- .com
- .net
- .org
Country code top-level domains tell a user that a particular website is from a specific country. Here are some examples of cc-TLD:
- .in for India
- .au for Australia
- .ca for Canada
- .de for Germany
How To Rank In A Specific Country?
In a Google SEO Search Central office-hours hangout, a person asked whether it is necessary to get a .de domain and host a website in Germany if he wanted his website to rank in Germany.
Google’s search advocate John Mueller from Switzerland replied that it is not necessary. He also said that there are two different ways of geotargeting a specific country.
One of them is to use a country-level top-level domain, like .de for Germany.
Or you can use any generic top-level domain and use a geotargeting setting in the search console. So, you can use any domains like .com or .net and set geotargeting for a specific country, like Germany.
Besides geolocation settings, you can also use the International Targeting Report to select a country that you want to mark as a target. Google results of the two countries differ based on relevance and usefulness. If you want your website to show in the search results of a specific country, you can select the geographic target from the country tab.
John then talked about whether target a specific country is important. He said that once it was necessary, but those days are long gone.
See Also: How Encryption Can Enhance Your Google Ranking
Conclusion
When geological settings were not available, Google used the hosting location to target a specific country. That is not the case now. Besides geolocation settings, if you have a fancy international website, you automatically get a local presence.