Google’s Lizzi Sassman responded to a query via a Google website positioning Workplace Hours session about its opinion on mixing mixed varieties regarding structured information. The response provided an essential level of how Google treats structured information and why you should combine structured information. The response also showed whether it’s better to nest structured data or otherwise segregate them out. Sassman’s response has provided insight into an important factor for successful search engine optimization strategies.
If you are mixing data, you need to know what nesting means.
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What Does Nesting Refer To Here?
Basically, nesting is the process of assembling many structured data pieces into a single group inside a hierarchical structure. This enables search engines to comprehend the connections between your content’s various pieces more clearly and present them in search results meaningfully.
Chiefly, nested structured data can be used to provide in-depth details about a product. It will include name, description, price, availability, and reviews. Search engines can display a more comprehensive and pertinent set of information about your goods in search results by layering this data together in an organized fashion. This can increase click-through rates and increase traffic to your website.
They Asked Lizzi Sassman The Following Enquiry:
“Can one structured piece of information be inserted in another construction information? For instance, putting carousel structured information inside of Q & A structured information.”
In Response, Lizzi Sassman Gave The Following Answer:
“Yep. Nesting your structural data can make it clearer to us what the page’s main purpose is.
For instance, it’s not as obvious to say that the page is, in fact, a recipe with a nested review if you put the recipe and review at the same elevation.
This indicates that the recipe would be the page’s main goal and that the review would be a secondary goal.
As a piece of advice, always examine the relevant documentation for the relevant functionality to see if there are any additional notes regarding merging different structured data types.
Currently, the system only supports carousel features for courses, movies, recipes, and restaurants.
Structured Data Is A Powerful Technique To Make Your Website Stand Out
Boost your search engine rankings and drive more visitors to your website by giving Google clear instructions. Lizzi is saying that you should provide succinct information about what your web page is all about.
Google utilizes algorithms to assess the subject matter of your content. Likewise, it judges how it should be ranked in search results when it crawls your website. Structured data, like structured data markup, offers more context that can improve Google’s comprehension of the content of your web pages.
Undoubtedly, Lizzi’s advice is spot-on. Combine structured data elements. It is a powerful way to tell Google what your web page is about and improve your search engine rankings.
Structured Data Markup For A Recipe Website
Use a JSON-LD script to provide clear and concise information about the recipe content.
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Recipe”,
“name”: “Your Recipe Name”,
“description”: “A brief description of your recipe”,
}
</script>
Learn about Nesting in Google’s Search Central documentation for JSON-LD structured data.