Alt Text: What Is It And How To Write?

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What Is Alt Text?

An alt text (alternative text) is a sentence or word that signifies the context or nature of an image in an HTML. This text is put inside the description box instead of having an image. It can be helpful when an image link is unavailable due to a broken or modified URL or another problem.

alt texts
Alt texts

Whether or not you operate SEO for your company, optimizing the picture alt text on your website is the key. As it gives all of your visitors a better user experience, regardless of how they found you.

How To Use Alt Text?

The ideal alt text format is sufficiently descriptive without resorting to spammy keyword stuffing

An alt attribute begins with the characters alt= and includes the alt text enclosed in quotation marks after that. For instance, the HTML image tag for a picture showing high water during a cyclone might have the attribute alt=”Storm Surge” in it. The alt text for an image with an alt attribute often appears in a little box beneath the pointer in the majority of browsers.

Why Is Alt Text Important In Image SEO?

As search engines get better at reading any image on a page and as visual content becomes more prevalent online, alt text is becoming more significant.

Visuals are probably necessary if you’re making any form of material for the internet today. Users find it far more comfortable to view embedded photos on a page rather than clicking on a link. And Google SERPs are catching up to that.

In fact, visual material frequently appears as the top Google search result.

Does Alt Text Help With Media Visibility?

The internet and websites are mostly visual mediums. A website without graphics or other graphic components is difficult to discover. Because of this, alt text is crucial.

In order to make a picture accessible to a wider audience, including those with disabilities and search engine bots that are not yet intelligent enough to completely understand every image, its context, and its meaning, alt text helps convert the image’s content into words.

does alt text help with media visibility
Alt text help with Media Visibility

You need to authenticate your images as readers of this era would simply choose visual content over written content. Henceforth, one can understand the significance of alt text in media visibility.

See Also: SEO Best Practice for Alt Text


As an informed and conscientious professional, you must constantly ensure that you give website visitors the greatest possible user experience, regardless of whether you run a huge firm, work for a multinational or government institution, or have your own start-up. This is why using alt text is mandatory.

A reader can find content way more interesting than reading plain text, thanks to the utilization of alt text. Keep in mind that the visual aspect offered by a website is crucial. And alt text allows you to bring in all those visual content that can attract the viewers and serve them the exact results they expect.

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