Google recently launched a new option for the retailers to list the bargains and deals in search results available for all the users at absolutely no cost. Many people in business opined that customers tend to seek more discounts on the product they buy, which is generally not offered on the products.
For this, many people search for discount codes on google up to 50%. And in the USA, Google provides extra tools to businesses to target customers looking for an exciting deal. This mainly happens in two seasons, one when the schools reopen and another during the winter holidays.
So, Google has offered some new additional features to retailers; let’s look at those.
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Free Deals Listings In Search Results
As of today, Google has begun displaying offers in the shopping section of search results. When searching for a product, the shopping page will automatically organize and present product listings from stores all over the reasonably priced internet.
In October, Google Search will begin advertising the most popular deals for peak sales days like Black Friday and Cyber Monday. When customers search for deals during important sales events like “Black Friday deals” or “Cyber Monday sales,” a new section will appear that promotes relevant values and other sales information.
How The Feature Works
Furthermore, when stores upload deals and discounts to Google Merchant Center, they appear in the Shopping tab for associated queries almost immediately. Google will display offers based on various factors, including the deal itself, the product’s popularity, the popularity of the site where it’s listed, and more.
In the following months, deals will appear on the main search results page. And the users can use this feature even if they do not pay for Google advertising. This allows e-commerce retailers to move inventory, create sales, and attract new clients during significant shopping events such as the peak holiday season.
Customizable Promotions In Google Search Center
Tools for the promotion of deals in the Google Search Center have also been upgraded. Google is also introducing two new ways for merchants to bring new customers and focus their attention on exceptional offers. These are –
- Google will be allowing the retailers to highlight promotions on free listings in the Shopping tab. Users have to go to the promotions tab in Google Merchant Center. And select which upgrades they want to show up in free listings.
- Another feature of Merchant Center that went live a few days back is the ability for businesses to tailor their promotions.
Google Merchant Center Promotions It is now possible to define whether an advertisement is open to new customers. The promotion’s title, for example, may now read “10% discount for new members.” The offers will be visible to all shoppers. But only those who meet the retailer’s requirements will take advantage of the lower rate.
New Features For Merchandising
In a final version that is currently being distributed, Google will be adding two new features to the top sellers’ report:
- Historical Bestseller Data
- Relative Product Demand
Historical Bestseller Data
This will provide retailers with insights into popular products from previous purchasing events, allowing them to estimate seasonal sales trends.
Relative Product Demand
This feature will assist retailers in estimating relative demand for products in the same category and country. And the potential for new item stocking. Merchants will also get the best-selling report after signing up for market insights in the Merchant Center.
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Wrapping Up
The new deals sections in Google search results could provide retailers with a chance to advertise their low-cost items. This might also help merchants attract new customers during peak shopping seasons, such as the holidays.
Customers will be more likely to view the savings because the deals carousel will appear on the main search results page rather than the Shopping tab. As a result, retailers can use the new promotional tools to attract new customers and draw attention to their sales.