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Author: Aloukik Rathore

The SEO Community Feels Blindsided By November 2021 Core Update

Google recently announced the November 2021 core update. The timing of the announcement on November 17th, 2021, has sparked some debate among the SEO community. Google had launched the November 2021 core update on that day. These routine algorithmic updates are hardly anything uncommon. In spite of that, some SEOs are puzzled as to how and why Google chose to

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Google Tests Lens Button In Search Bar

Google Tests Lens Button In Search Bar On Mobile Search

Google is experimenting with incorporating the Google Lens button into the mobile search bar. The camera symbol, the Google Lens logo, will bring up your camera, and you will be able to search by capturing photographs. Google Tests Lens Button In Search Bar for better-searching capabilities. Google Lens was released in 2017 as a new approach to relay helpful info

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Googlebot Crawling has Slowed

Data Seemingly Proves Googlebot Crawling has Slowed

Data Seemingly Proves Googlebot Crawling has Slowed A lot of data has been circulating in the SEO community about how Googlebot has reduced website crawling. For the past few weeks, across all social media, Googlebot’s slowed Crawling has become a hot topic. No! Indexing downturn doesn’t influence every site, yet many on Twitter and Reddit noticed that there have been

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Progressive Web Apps Don't Rank Better Than Regular Sites

Google: Progressive Web Apps Don’t Rank Better Than Regular Sites

Progressive Web Apps don’t rank better than regular sites, said John Mueller. Google’s John Mueller addressed various questions in the Google Search Central SEO office-hours hangout on 12th November 2021. The questions were related to the ranking of Web Apps and HTML websites and which one has the advantage over the other in search results. Mueller said that PWAs have

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IndexNow protocol

Google Is Testing The IndexNow Protocol For Sustainability

Google has confirmed that they will be testing the IndexNow protocol for indexing and crawling.  A few weeks ago, Microsoft Bing and Yandex introduced us to IndexNow for improving indexing and crawling. And now Google’s spokesperson has confirmed that Google is also testing this new IndexNow protocol for the same. Although Google said that their indexing and crawling are adequate,

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