Author: Aloukik Rathore

outbound links to authority sites for seo

Outbound Links to Authority Sites Good for SEO? 

Recently John Mueller has delivered his opinions regarding the SEO practice of associating with authoritative websites. While emphasizing the frameworks of the SEO strategies, John Mueller shared the point of view of Google, asserting that Outbound Links to Authority Sites do not significantly change SEO.  There is an assumption regarding the SEO practice that linking out to an authoritative website

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css to hide internal links

Google on using CSS to Hide Internal Links

Hidden Internal links are a big issue. However, John Mueller, the senior Webmaster Trends Analyst at Google, answered the much-awaited question explaining that it is not a big issue getting penalized. It is a huge deal if we consider site improvement.  The question was not appropriate as the person who asked the concerned question appeared to misapprehend the term cloaking,

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amp links in google search break with ios 15

AMP links in Google Search Break with iOS 15

Google’s proposal to quicken up the internet on cell phones and devices is known as Accelerated Mobile Pages. The use is widespread. However, the customer’s ability to access AMP links in Google Search with iOS 15 is discontinued. Accelerated Mobile Pages URLs in Google Search cease to work after the release of iOS 15 on September 20th. This development affects

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search engine and analytics differ in discover

Why Search Engine and Analytics Differ in Discover Reporting

John Mueller answered the good old question on why Google Search Engine and Google Analytics differ in Discover traffic reporting.  John Mueller is Search Advocate on the Search relation team for Google. The question was raised during one of the sessions of last week’s Google’s Search Central SEO office hours Hangout.  Mueller gave a brief explanation on why there is

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Possible Google Search Ranking Update On October 6th and 7th

There were many title-tattles about Google Search Ranking Update on October 6th and 7th. The rumors started from a decrease in traffic in various pages across the USA, UK, and UAE. At the same time, some pages experienced an increase in traffic due to their ranking. It all started on Oct 6th, carried to Oct 7th, and almost died down

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