Teams

Author: Aloukik Rathore

search engine indexing

IndexNow is a Major Change to Search Engine Indexing

Microsoft brought IndexNow to light, a key advancement behind search engine indexing. It is a progressive system that has the potential to alter how search engines index material. It is free software and accessible by any search engines that participate. IndexNow alerts all major search engines when new material is posted or modified on a webpage. It substantially shortens the

Read More »
author is not a ranking factor

Google: Author Is Not A Ranking Factor

Due to the E-A-T (Expertise, Authoritativeness, and Trustworthiness) standards, it seems logical for Google to respect author reputation as a search criterion. However, it turns out that author reputation isn’t a ranking factor. There are, however, Google patents that can assist them in identifying authors for specific websites. Google’s rank material depends on reputational rankings using “digital signatures.” A few

Read More »
google web page content

How Google Analyses Web Page Content And Weights It

In a recent Duda Webinar, Google’s Martin Splitt held a discussion regarding the “Centerpiece Annotation” concept. This explains how Web Page content is analyzed and weighted by Google. Martin explained how Google extracts a web page’s boilerplate and then analyses the text content structure to summarize what the page is about. He further went on to explain the Centerpiece Annotation.

Read More »
How Google Responds To A Site Move

How Google Responds To A Site Move

In one of Google’s Office Hour Hangout meetings, John Mueller encountered the good old question of how Google responds to a site move. A meeting participant raised the question, particularly about the “Sandbox Effect” on moving off a site. Let’s see what the details are from the meeting.  What is a Site Move?  So, A site move is simply moving

Read More »
product name in the heading

Should Product Name Be Used In The Heading?

A question regarding the product name in the heading was brought up to John Mueller. It focussed on e-commerce product pages and emphasized the differences between HTML semantics and Search Engine Optimization.  John Mueller responded to applying heading labels for product web pages in a Google Workplace Hours chat. It’s a concern since Google’s search engine optimization, Starter Information, doesn’t

Read More »