Author: Aloukik Rathore

google tests larger font in mobile search bar

Google Tests Larger Font In Mobile Search Bar 

Google often introduces experiments that focus on the layout and utility of search and to other associated innovations. For over a year now, the search bar on mobile has been the focus of attention; hence, SEO cognoscente and adviser have shown their concern and have shared several snapshots on the assessment related to the mobile search bar. Though most of

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search engine indexing

IndexNow is a Major Change to Search Engine Indexing

Microsoft brought IndexNow to light, a key advancement behind search engine indexing. It is a progressive system that has the potential to alter how search engines index material. It is free software and accessible by any search engines that participate. IndexNow alerts all major search engines when new material is posted or modified on a webpage. It substantially shortens the

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author is not a ranking factor

Google: Author Is Not A Ranking Factor

Due to the E-A-T (Expertise, Authoritativeness, and Trustworthiness) standards, it seems logical for Google to respect author reputation as a search criterion. However, it turns out that author reputation isn’t a ranking factor. There are, however, Google patents that can assist them in identifying authors for specific websites. Google’s rank material depends on reputational rankings using “digital signatures.” A few

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google web page content

How Google Analyses Web Page Content And Weights It

In a recent Duda Webinar, Google’s Martin Splitt held a discussion regarding the “Centerpiece Annotation” concept. This explains how Web Page content is analyzed and weighted by Google. Martin explained how Google extracts a web page’s boilerplate and then analyses the text content structure to summarize what the page is about. He further went on to explain the Centerpiece Annotation.

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How Google Responds To A Site Move

How Google Responds To A Site Move

In one of Google’s Office Hour Hangout meetings, John Mueller encountered the good old question of how Google responds to a site move. A meeting participant raised the question, particularly about the “Sandbox Effect” on moving off a site. Let’s see what the details are from the meeting.  What is a Site Move?  So, A site move is simply moving

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