While rationalizing the content for optimization on Google search, the most impactful and prominent factors are considered.
And one such factor is backlink generation. Backlinks not only boost the web page’s search ranking but also indicate its trust.
A multimillion-dollar query that bothers even eminent SEO professionals is, can link building give a bad reputation for clients or agencies working on their website?
The straightforward and truthful answer is- may or may not be so.
The thing is, the source of backlinks determines the credibility and search ranking of the website rather than the link itself.
It would benefit from digging down the rabbit hole to find the accurate answer. Then, you can take precautions in the use of backlinks. So, to learn more about the subject of whether link building can give a bad reputation for clients, read on:
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Contents
Logical Approach Behind Backlinks And Their Working
First, you need to gain a fundamental understanding of the backlink ultimately. Otherwise, you will miss out on the impact of linking.
Backlink means creating a link or bridge between two websites. For instance, you mention another website in your blog and attach an anchor tag.
You have now successfully generated a backlink for that website. The similar is true when it happens another way around. Thus, backlinks establish connections between sites.
But why is it important? What do you gain from all this link bridging and anchor texting?
You see, Google ranks your website based on the E-A-T model. This expands out to Expertise, Authoritativeness, and Trustworthiness.Â
And to check the trustworthiness, backlinks come into play. How often your site is recommended or mentioned by others is imperative.
So, you now understand why people refer to other websites in their blogs and vice versa.
See Also: Buying Backlinks For SEO: Yes, This Is Still A Thing
What Leads To A Bad Rep For The Client Or You With These Links?
Every coin has two sides. Similarly, when you mention a site or get mentioned somewhere, there are consequences to face.Â
Not all shining armor protects you in battle. Some circumstances lead to tarnished image of clients in the market just because of lousy linking. Some well-known ones are –Â
Link Swapping Practices
A commonly seen procedure of link acquisition is link swapping, and what happens is two site owners exchange the backlinks.
Though it is not unethical, it is not safe as well. This might be your potential tool if you are well-versed with other sites’ content and align it correctly.
But the link with a low-quality and defective site will not only lower your rank results, but you will also openly invite viruses and hackers.
Unpleasant Community Members
You are well acquainted with people who spam links in forums and communities, which is precisely the activity you should refrain from.
When you spam or comment on a link more than essentially required amount, you only disrespect the community.Â
This not only blocks you from commenting in the community further but also takes away a pivotal opportunity to represent yourself on occasion.
Tarnishing Client Image
When you are associated with any brand, you represent it on various platforms.Â
Any anti-social activity or spammy activity from your end might lead to the tarnishing of the brand image of the client.
Linking With Not-So-Recommended Sites
You might have received links on social media platforms that land you on unauthorized websites. These sites lower the ranking of any linked page.
If you look closely, these websites have lots of external links attached to them. This is where you should never find your website. Not once.
See Also: How To Help Google Rank Products With Duplicate Descriptions