A website that is not visible to its target audience is useless regardless of how professional it looks or the quality of content that it contains.
That is why many website owners strive to ensure that their websites rank high on search engine results page.
If you want your web pages to perform well in search engine then keyword stemming a technique that you need to utilize.
So what exactly is keyword stemming and what role does it play on SEO? In this article, we are going to discuss keyword stemming and its use in SEO.
What is keyword stemming?
Keyword stemming is a technique that aims to bring variants for the keyword by adding suffixes or prefixes to it.
The suffixes and prefixes can be also be removed. Keyword stemming is very important because it allows the website to expand on the number of variable options, enabling it to attract more traffic.
For example, the word “search” has many variations including searches, searching, searcher among many others. Adding these variants to the keyword can help increase website visibility and that is exactly what keyword steaming is all about.
It entails further optimization of keywords to maximize your target audience reach. When you pluralize or add prefix or suffix to certain keywords, the search engine will view these similar keywords as synonyms.
As a result, it will tend to direct visitors to your webpages when they search for similar keywords.
Stemming and SEO
Keyword stemming is a crucial SEO technique that can help improve your web pages visibility on a major search engine such as Google.
For a long period of time, keyword stuffing was a popular SEO technique used to increase website visibility. However, that is not the case anymore.
If you want to increase your website visibility, then you need to use related keywords and synonyms and that is where keyword steaming comes in.
The main goal of a search engine is to give the searcher the best possible content that satisfies their needs. When you use different variations of the keywords, the quality of content will not be compromised.[click_to_tweet tweet=” Diving Into Keyword Stemming And It’s Use in SEO” quote=” Diving Into Keyword Stemming And It’s Use in SEO”]
If Google realizes that your web pages have a high bounce rate, then it will lower it’s ranking on search engine result page. Keyword steaming helps to increase your website visibility without compromising the quality of content.
However, if you want to get the best from keyword stemming, then you need to be very careful on keywords that you use. Using relevant keywords will help boost your ranking while using irrelevant keywords will lower your ranking. Keyword stemming will only be beneficial if you group keywords that are similar and relevant.
If you group keywords that are not similar such as popular and population which have the same root but different meaning, then you will have completely missed the point.
Why keyword Stemming is important
The greatest benefit of keyword stemming is that it helps to boost your website visibility.
It also helps to increase click-through rate which means more revenue.[click_to_tweet tweet=”Diving Into Keyword Stemming And It’s Use in SEO” quote=”Diving Into Keyword Stemming And It’s Use in SEO”]
Sometimes one variation of a certain keyword may have a high search volume but another one may high click-through rate.
Keyword stemming will help you maximize both on search volume and click through rate.