The SEO world is changing with a speed like never before, putting SEO professionals on their toes. They must continually find unique ways to rank their websites high on search engines. One such way is using iFrames.
However, a recent debate on the internet has raised a question. The effectiveness of using iFrames is questioned, and SEO experts need an answer.
Here you will learn about the myths related to Google and iFrames and whether they are true.
What Is iFrame
Before jumping on to anything, it will be helpful for us to know about the iFrames and why they are used in SEO.
Inline frames, generally called iFrames, are an essential part of the HTML syntax. Through iFrames, SEO experts can embed one site into another website’s code.
For instance, whenever you visit one web page and click on any attached link, it will redirect you to another site. It is a straightforward example of iframes in SEO.
You can embed video, slideshow, or even an AI chatbot into your website’s code, which helps rank your website high on search engines.
Moreover, iframes cannot likely harm your website in any way. While using iframes for your web page, please don’t make it appear like your competitor’s. In a nutshell, it is best to keep your quality content out of iframes.
What Is The Myth
Coming to the myth related to iframes and Google ranking is somewhat new. Recently the internet started this debate by claiming that the Google search engine can’t crawl iframes.
Well, we can’t deny this fact completely. There was a time when the Google search engine could not crawl iframes, and back then, it either couldn’t enter the iframe content or exit it.
In addition, it might sometimes face problems between transition web pages. However, this was a problem on the search engines’ side, and readers could enter and exit the iframe content.
But then also this was a big problem because if search engine bots can’t crawl into iframe content, then the content will not rank high.
What Is The Reality
This myth was an outburst by the top Google official who claimed that Google could crawl iframes. It was just the earlier times when it could not do so, but now it can.
With recent advancements in this area, Google can freely enter and exit the iframe content. However, top Google official Mueller also advised on some points.
Firstly, he advised SEO professionals to use text-based links, too, rather than relying only on iframes. Google crawling doesn’t mean iframes are necessary; hence, many alternatives can replace them.
Using both iframes and text–based links can improve search engine rankings. Also, there are many other ways that SEO experts can use while embedding iframes.
Conclusion
Today no one can undermine the vitality of search engines, and SEO experts have to comply with its norms. If you also want to do the same, you should use iframes after considering other options.