Google Keyword Planner: How To Use The Free Tool For Digital Marketing?

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With so many possibilities available, it may be a little overwhelming to figure out what SEO tools to utilize. Choosing the ideal SEO software for you might be challenging because so many of them are accessible. The answer depends on several variables, such as your finances, the size of your staff, and the design of your brand and increase. Among the most popular and well-known keyword analysis tools includes Google Keyword Planner, which has existed for a while.


The fact that Google Keyword Planner is accessible and utilizes Google data makes it a good choice for overall keyword research. If you’re unsure what to utilize, Keyword Planner seems like a reliable option that can be helpful to almost anyone.

In this article, let’s discuss how to use Keyword Planner for personal keyword analysis requirements.

Google Keyword Planner: So What Is It?

The freeware Google Keyword Planner software aids online entrepreneurs in their analysis methods, most frequently for paid and organic search advertising.

It draws attention to numerous “keywords” or “search phrases as well as terms” connected to your company.

Using Keyword Planner, you can determine the monthly organic traffic for various keywords and the amount it would charge for using paid advertising to target those terms.

Even though Keyword Planner was created with charged search campaigns, there are other uses for the program besides search engine marketing (SEM).

For ages, SEO experts have used this free program as a reference for keyword research.

Benefits Of Using Google Keyword Planner With SEO:

You can conduct a free search for keyword information using Google Keyword Planner.

You can undertake initial keyword research using Keyword Planner, the free substitute for several tools that demand a paid service.

Finding new relevant keywords with your goal and learning how frequently people search for them monthly are just two advantages of using Keyword Planner.

Whenever you do not yet have the accessibility to every paid tool, the Keyword Planner may assist you in determining the capabilities you need in a keyword analysis tool so that you understand what and how to seek it later.

How To Use The Google Keyword Planner With SEO:

Let’s go over how to establish the Keyword Planner for you to go yet another inch ahead to reaching keyword research objectives.

google keyword planner

  •  Open your Google Keyword Planner.
  •  Select Your Tools.
  •  Extract and order the results.
  •  Examine the Segment on Keyword Suggestions.
  •  Select a keyword.
  • Bonus Step 1: Get precise keyword-based volume data.
  • Bonus Step 2: The GKP Hacks.

Using Google Keyword Planner, Exactly How Do You Select Keywords?

Even though selecting the right keywords to concentrate on can be time-consuming, it can significantly affect the SEO strategy and the organic traffic levels.

google keyword planner

There seem to be a few other general standard procedures to follow when selecting keywords:

  • Pick a range of keywords with high and low levels of competition. That will make it increasingly challenging for you to score among the more complex problems; however, you can rank for the easier ones more quickly. This helps you strike the right balance amid early and later traffic.
  • Before focusing your content on a specific term, study it. Use various keyword research tools to maximize your research and conduct your personal Google searches.
  • Finally, resist the urge to utilize specific keywords just because there isn’t a lot of search volume for them. Undoubtedly, you would like to prioritize keywords with a specific volume, but if the subject is essential to your website, you should still cover it.

There are other types of traffic than organic traffic. One can also produce ideal content for emails, social networks, newsletters, and other channels but doesn’t receive much organic search traffic.


Is keyword Planner Google free?

Yes. You can study keywords for your search campaigns using the keyword planner. With the help of this free tool, you may identify new keywords that are pertinent to your company and learn how much it will cost to target them.

Is SEMrush better than Google keyword planner?

Backlink auditing, traffic analysis, and thorough reporting are all included in SEMrush’s comprehensive SEO package. However, they have a reputation for being inaccurate. On the other hand, Google Keyword Planner only has data that is extremely accurate in terms of searches.


It is a great choice for general keyword research because Google Keyword Planner is easily available and uses Google data. Google Keyword Planner allows you to do a free search for keyword data. SEO specialists have long used this free tool as a reference for keyword research. The Keyword Planner can help you determine the features you need in a keyword analysis tool when you do not yet have access to all of the premium tools. This will help you know what to look for and how to go about finding them later.

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