Google Web Stories now reaches a milestone of 100K web stories per day. Let us see how they are added and how to maintain engagement on them. Keep reading the article till the end.
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Google Web Stories
To keep up with the social media applications all around, Google introduced the “Web Stories” feature on its applications and in several countries in 2020. This feature allowed ease in posting and viewing, i.e., with the tap on the screen.
They are easy to share amongst groups as well as they are a canvas waiting for a flow of our creative juices, allowing the creator to feature any aspect they would like the viewer to experience in an out-of-the-box manner. It also provides the feature of linking to our content featured on different web pages.
Google Adds Over 100k Stories To Its Web Stories.
In recent news, Google said in a report that over 100,000 stories are added every day to the search index. 6500+ new domains have published their first Google Web Story since its release. The views on the stories are also reaching millions, showing the success of this user-friendly and appealing format.
How To Manage User Engagement On Google Web Stories
Google has given multiple insights to the web content creators to increase their user engagement. They are as follows:
The Content That Will Get The Most Engagement
One type of content material that usually has the best engagement of any given vertical is Lifestyle. It especially does wonders when it provides how-to information to the viewers and accommodates aspirational pictures.
Google claims that the lifestyle section is an efficient match for Google Web Stories. It is so because the customers get a similar feel of a shopping catalog while they’re swiping through it.
See also: Dominating First Page Rankings in 2020 and Beyond!
The Content Material That Will Get The Most Impressions
The Web Stories from the website verticals specific to “Arts and Entertainment” and “Food and Drink” essentially get the most online impressions.
Impressions and engagement differ in meaning, and an impression is a unidimensional figure that indicates the different content classes of individuals are looking for more than other content.
The Sort Of Content Material Is In Demand
Google reveals a significant demand for brand new Web Stories content material about the following verticals:
- Arts and Entertainment
- Celebrity
- Sports and Gaming
The report states that with the release of new TV shows, movies, and games at any time, these verticals offer growth opportunities.
The Best Size Of A Web Story
It was reported by Google that there is no single best web page size for what is considered a top-notch Web Story. Mostly, users go through about 11-15 slides of the stories posted.
This information suggests that web content owners should convey what they would like to address in the initial 15 slides of their Web Stories.
The Popularity Of Web Stories On Google Discover
On Google Discover, the viewers usually go through 1.7 stories for each one they open. This figure may range across different demographics, say, elders and young people.
Summary
Thus, with over 20 million web stories in total, the Google Web Stories feature has been an absolute success for businesses and individual web creators all around.
It comes to advantage, significantly when the attention span of online users is decreasing gradually. Such revolutionary trends usually provide an insight into the content consumption patterns of the different groups of users.
We sincerely hope you have gained the info you needed from this article. Thank you for staying till the end!