SEO is king in the realm of internet marketing. The success of a website depends on how visible it is on search engine results pages.
When a website owner saw their site vanish from the list of results for a certain term, they were worried, and it makes sense.
Analyst Gary Illyes discussed the topic at Google’s SEO Office Hours, and the website owner noted that although the page was still indexed, their site had formerly been top for the phrase.
Yet it was no longer visible in search results.
The website’s owner was told by Illyes that this was an exceptional event.
When a website drops in the rankings for a certain term, it usually happens as a result of which higher-ranking rivals.
This indicates that other websites have either a greater backlink pointing to them than the impacted website.
Or have better content that has been optimized for that term.
Illyes also suggested that the website’s owner check for any technical problems that could be harming their website’s rating.
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Utilize Google’s Search Console To Find Keyword Ranking Drops:
He advised utilizing Google’s Search Console to find any difficulties that could keep the page from ranking well.
His advice was to specially check for crawling or indexing problems.
Illyes emphasizes the need to remain current with SEO best practices.
Also, he asked to consistently optimize a website’s content and technological features throughout his suggestions.
Although dropping out of the top spot for a certain term may be alarming, it’s not the conclusion of the world.
Website owners may increase their entire search engine exposure.
They may also increase visitors to their site by adopting a strategic strategy and concentrating on producing good content.
The problem stated by a website owner about their website vanishing from search results for a certain keyword was addressed.
In the most recent iteration of Google’s website positioning Algorithm, Hours by Analyst Gary Illyes to win back organic traffic
Visit: Shorthand to win back Organic Traffic!
Here Are Some Further Thoughts From Illyes On Examining Keyword Ranking Drops:
Investigating Theme Rating Points
Illyes advises determining if the rating decline is a localized problem or a sign of a larger trend. To do this, see if the problem is widespread.
To achieve that, he suggests asking friends who live in other cities to look for the keyword and check whether they can see your website.
Location and previous search history may have an impact on search results.
You may achieve the same results by using a virtual private network (VPN) to disguise your location and replicate searches from several countries.
See Also: 5 SEO Issues That Cause Search Rankings & Traffic To Drop
Several of the Following are Possible Causes:
Increased Competition:
Your competitors may have upgraded their content or adopted better website placement strategies.
This might have caused them to exceed your website for the targeted keyword.
Technical Points:
Issues with crawling or indexing might make your website disappear from search results.
There are various factors that could cause this, including difficulties with your robots.txt file, sitemap, website design, broken links, duplicate content, or sluggish page load times.
Modifications to Your Link Profile:
An abrupt loss or gain of backlinks may affect the rankings of your website.
Spammy or low-quality websites, a Google policy change, or a lack of links from authoritative websites could cause this.