For the most part, SEO has remained a mystery to the average person in terms of how it works, how long it takes, and who the expert is. And if you’re still debating if SEO is still relevant in today’s market, the quick answer is “SEO is not dead.”
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SEO In Transition
People unnecessarily complain about SEO being dead since some optimization techniques become outdated or irrelevant every year. The reality is that SEO is currently a key component of internet marketing plans for all firms, large and small. Although very much alive, it is not the same as it once was.
Recently, search engine advocates debated the new techniques required for SEO on one of the Google discussion boards. Therefore, it is clear that SEO is still effective and flourishing. However, white hat SEO strategies must now take the place of outdated or black hat SEO techniques because the industry is in a state of transformation.
See Also: The Competition Proof SEO Strategy For 2020
Which SEO practices have died?
Keyword Density
Keyword density is not an important ranking factor, according to Google. So, the notion that there is a perfect degree of keyword density is no more relevant.
See Also: Keyword Stuffing As A Google Ranking Factor: What You Need To Know
Linkbait
Link bait is one of the most effective link-building techniques and can produce a lot of backlinks when appropriately applied.
However, the unfortunate reality is that even the most effective link bait frequently fails.
Content is King
Despite being essential for SEO, content cannot be the main consideration. No matter how carefully crafted your content is, if your site isn’t properly optimized, it won’t matter.
Which SEO practices are going strong?
Digital Marketing
Without a doubt, successful digital marketing will result from consistent SEO work. So, the practice of “Digital Marketing” is better when discussing SEO tactics because it typically includes everything that is essential for SEO
Holistic SEO
Although this concept has been for some time, it is more important in current society.
A holistic SEO approach that takes into account all facets of current best practices and technology is the ongoing commitment.
Artificial Intelligence
Even though it may sound like something out of a sci-fi movie, AI has improved substantially in recent years. Additionally, AI offers a number of possible uses that could change SEO and content marketing. So, this practice of SEO is very much alive right now.
Featured Snippets
Snippets are crucial to SEO because they represent your website in the SERP and help Google place it at the top of the list of results. Moreover, Google’s algorithm bases its conclusion on how relevant your material is to a search query. So, It is now necessary to adjust to these changes in SEO.
See Also: Google Search Snippet Descriptions Still Can Be Customized On Based On Queries
ConclusionÂ
SEO is just as effective now as it was 20 years ago. The game has altered, though. What used to work doesn’t anymore. In light of this, a well-planned SEO strategy continues to be one of the most scalable and economic expenditures for any online marketing budget. To get started, all you need to do is use sensible SEO strategies.