Meta released a Whitepaper that contained the findings of a study of 500 landing webpage impressions. The findings show that the best practice of conversion optimization can help create unique landing web pages that convert faster and provide greater customer interactions that result in recurring business and recommendations.
Implementing Meta’s best practices, a yoga studio experienced a 13 percent increase in gross revenue.
Contents
Destination Page
A user can arrive on one of five types of job search sites, according to meta-evaluation
Main Home Page
Provides an overview of activities as well as a link to the following web pages
Product Itemizing Web Page
Offers item information, as well as the ability to analyze, assess, and connect to a product purchase prospect
Product Particulars Web Page
Answers product queries and provides a straightforward way to add the item to the shopping basket.
Type-Driven Touchdown Web Page
This type-driven landing web page aims to get visitors to fill up a form.
Touchdown Web Page
The primary goal of conversion optimization is to redirect visitors to a specific web page.
Each type of landing webpage has its unique set of optimization techniques. one thing which they all have in common, though, is a seamless user experience.
Best Practices for Conversion Optimization
Whereas each type of landing webpage has its unique set of improvements, Meta discovered that there are three major characteristics to look for
The following are the three most significant factors to consider while optimizing a landing page.
- Speed
- Details and response
- Mobile-friendly site components
Speed
According to a Meta study, websites should open in less than 3 seconds since more than half of users would quit a page that requires further than 3 seconds to open.
According to the study report, a marketer who optimized their webpages for pace and reduced their user engagement by 56% saw a 12 percent decrease in cost per webpage visit and a 5% decrease in cost per buy.Â
Details and Response
The investigation revealed an intriguing finding: there should be consistency between a user-selected advertisement and the landing webpage. The ad’s pictures and language must be carried over to the target webpage.
Moreover, the sites must contain answers to popular queries and item data. Like, what it’s composed of, characteristics, service offerings, and ratings. They must also include photographs of the item from various perspectives and usage.
So, if it’s an outside item, display it in an external environment where the customer could imagine themselves utilizing it.
Mobile-Friendly Page Component
Despite the fact that it may seem to be a no-brainer, the Meta whitepaper offers many careful arguments. According to one of the suggestions, the target web page must make item content accessible within the initial two viewports.
Additional suggestions involve:
- Utilizing appropriate headings to divide lengthy material into pieces.
- Having a call action components cover the entire width of the webpage.
- Having a sticky CTA component.
When it comes to sticky CTA components, they point to a store that saw a 3 percent increase in revenues after rendering an item filter stick.
They additionally discovered that optimizing and prioritizing page layouts, such as making chats and advertising features non-sticky, improved conversions.Â