Raven Tools is a popular free SEO tool digital marketers and website owners use. It offers valuable features to analyze your website’s on-page and off-page SEO, discover technical issues, and track your rankings over time.
You enter your website’s URL, and it runs a comprehensive SEO audit within seconds. It examines all the essential on-page elements like title tags, meta descriptions, H1 tags, internal linking, image optimization, etc.
We’ll take an in-depth look in this Raven Tools review. So let’s dive into what Raven Tools offers and how it stacks up against other SEO tools.
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Putting Raven Tools SEO Audits To The Test
When investigating website optimization tools, Raven Tools offers a surprising amount of power at no cost. Our Raven Tools review found the device to be quite the robust option compared to tools offered by Ahrefs and SEMrush. Instead of scanning your website for overt technical issues, Raven Tools digs into surface-level and deeper SEO factors that drive organic traffic.
Shortly after inputting your URL, Raven Tools provides an on-page assessment covering everything from keywords in title tags and meta descriptions to internal link structure and image optimization. The tool assigns grades based on how closely your approach adheres to established SEO best practices.
And no, Raven Tools doesn’t stop there. It also hunts down technical concerns that impede search engine optimization –
- Broken links – Any dead or redirecting links that hurt user experience?
- Crawl errors – Any pages Google had trouble indexing?
- Redirects – Are redirects properly configured with 301/302 codes?
Plus, Raven Tools’ organic SEO tracking tool lets you easily monitor:
- Keyword ranking changes – See how your target keywords perform over time in Google, Bing, and Yahoo.
- Visibility report – Understand why Google might be ranking your pages lower.
- Competitor tracking – Optional feature to compare rankings against your competitors.
Decoding Who Raven Tools Fits Best For
As part of our Raven Tools review, we want to show you exactly who the tools are for. At its core, Raven Tools aims to provide an easy-to-use yet data-rich SEO analysis experience accessible to all – from individual bloggers to enterprise teams.
The tool appeals primarily to marketers wanting to:
- Straightforwardly ascertain the strengths and weaknesses of their website’s on-page SEO and technical foundations.
- Quickly identify visibility blockers by screening for technical issues that impede Google’s ability to index web pages.
- Cost-effectively monitor progress toward target rankings for high-value keywords over time.
- Affordably benchmark performance against relevant competitors and industry leaders.
If you’re one of the following, you’ll enjoy Raven Tools:
- Beginner marketers seek an intuitive interface that makes complex SEO concepts digestible without oversimplifying them.
- Budget-conscious teams require high-impact data at affordable rates to inform decision-making.
- Times-pressed solopreneurs need automated analysis they can trust to surface actionable recommendations with minimal manual effort.
- Enterprises desiring a reasonable ROI whereby supplementary tier upgrades unlock scaled-up analytics that grows with the business.
Fundamentally, Raven Tools trims away needless fluff while streamlining the essential information modern marketers need to be packaged in an uncluttered dashboard that lets insights speak for themselves. So whether you’re a bootstrapping blogger or Fortune 500 brand, Raven Tools delivers what busy professionals require most – clarity.
Clear objectives, clear answers, clear calls to action. That is the Raven Tools difference – not gimmicks or superfluous data – attributes that appeal to marketers of any size or experience hungry for laser-precision SEO insights to fuel results.
Raven Tools Paid Plans
The free version of Raven Tools offers valuable basic features, but marketers needing more robust analysis and tracking will likely want to upgrade to a paid plan. Prices range from around $39 to $399 monthly for the Small Biz, Start, Grow, Thrive, and Lead tiers.
These paid plans expand Raven Tools’ functionality in several key ways that marketers will find helpful.Â
While Raven Tools’ paid plans provide more robust off-page and competitive metrics, they still need to improve compared to specialized link indexers, outreach tools, and social media analytics. Raven Tools should be viewed as a supplement rather than a replacement for such dedicated solutions.
Our Raven Tools review found that the paid plans deliver good value for affordable pricing. Of course, premium SEO tools costing hundreds per month still outclass Raven Tools in depth and breadth of data. But Raven Tools still excels at its core tasks, from on-page SEO audits to basic keyword tracking.
See also, 5 SEO Issues That Cause Search Rankings & Traffic To Drop
The Limitations I Run Into
When I started using Raven Tools, I was impressed by the breadth of features offered in both the free and paid versions. The on-page SEO audits, technical issue checks, and basic keyword tracking in the free plan gave me a lot of valuable insights into optimizing my website.
Too High-Level
The link profiling and citation data provided only a surface-level view. I needed more granular metrics like individual link scores, anchor text analysis, and historical domain authority changes. While Raven Tools exposed some opportunities, I had to turn to specialized link indexers and outreach tools.
Analysis
The competitive analysis also lacked the depth I wanted. I hoped for metrics like page authority and domain authority trends, zoomed-in keyword gap analysis, and insight into my competitors’ link profiles. Again, I had to supplement Raven Tools with dedicated competitive intelligence solutions.
Paid Plans
The paid plans also were a bit expensive. While I appreciated upgrading for the expanded keyword tracking and reports, I still hit data ceilings relatively quickly. I often wanted more customizable alerts and historical data visualizations than Raven Tools offered.
Raven Tools excels at the fundamentals but struggles to keep pace as SEO needs to grow more sophisticated. It still has a place in my toolbox, but now as one part of a broader tech stack rather than the central solution.
See also, Adult SEO Services for Successful Website Marketing