SEO Or Web Developers: Who Should Lead Implementation?

We all know we need a team of Web developers, IT professionals, and SEO experts to carry out large SEO projects. With the coordination between all the three-team, you can ensure that all are performing to achieve the same goal. But when we talk of the implementation, the question arises of who should lead the implementation.

Should the SEO experts lead the implementation, or should web developers do it? Although it is a delicate question, the answer to this is very amusing. But after a thorough read of the article, you will get the answer to the above question. 

Who is An SEO Expert?

Search Engine Optimization, i.e., SEO expert, is a qualified professional with expertise in SEO strategies. He knows optimizing websites to rank them higher in the search engine ranking and drive more traffic to the website. Also, he can transform a company’s online presence using his data analytics skills. 

Now that you are clear about who an SEO expert is let’s move further with the meaning of a web developer.

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Who Is A Web Developer?

As the name signifies, a web developer is the developer of a web, i.e., a website. Generally, the work of a web developer is to create and manage the website. They work on the website’s visual appearance, such as its layouts, designs, etc. The job of a web developer is to make the website appealing and easy to navigate. They do not work on the functionality of the website. 

To improve your website and make it appealing, check this article.

SEO Experts Contrary To Web Developer

SEO experts differ much from web developers as the web developers have little or no knowledge of SEO, whereas the SEO experts know every strategy of SEO. Also, Web developers focus on the website’s visual appearance and work to make the website look appealing. Instead, SEO experts work for the website’s functionality and other SEO aspects.

Subsequently, a web developer can not optimize a website for SEO and will either forgo the changes or make changes that will negatively affect the SEO. It is because they need the technical knowledge of SEO to implement the changes that affect SEO. 

See also – Google On How To Improve SEO Audits

Who Should Lead The Implementation?

After glancing at the above, i.e., SEO experts vs. Web Develops, you know who should lead the implementation. SEO experts should lead the implementation because they know all the SEO strategies. And by taking the lead, they can ensure that all the changes are implemented correctly and orderly. 

Additionally, they can also guide Web Developers on how to implement different SEO strategies and the impact of those strategies on the website. Also, they can fix every issue of a website that halts it from ranking higher. 

The changes will be expedited by allowing the SEO experts to lead the implementation. It is essential, as a slight delay in making changes can heavily impact a website’s traffic and search engine ranking. 

Conclusion

However, SEO should lead the implementation, and it is also necessary for the collaboration between the two, i.e., SEO and Web Developers for large-project operations. Doing so will help them to stay goal-oriented and work together to achieve a particular goal.