You can’t avoid it—if you want your website or blog to appear in search engine results, you’ll need to utilize SEO.
Any website can benefit from search engine optimization, but it can be challenging to master.
When it comes to SEO, there is a lot of legwork involved. Because it’s automated, you won’t have to!
Several SEO tools on the market may help you improve your website quickly and efficiently. As far as features and usability go, Surfer SEO stands out.
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What Is Surfer SEO, and What Is It Used For?
On-page optimization tool Surfer SEO lets you see how your sites stack up against the competition in the search engine results pages (SERPs).
Instead of making educated guesses about how Google will rank your page, you may use this tool to find exactly what’s missing from your page based on actual data.
LSI/NLP/TF-IDF keywords, Meta tags, pictures, and structural features such as Hx tags are all included in this.
Surfer SEO: How Do I Use It?
This software has a lot of capabilities, so let’s see how you may use it to create your material.
Depending on your objective, you can take a variety of tactics. Using Surfer SEO, we’ll show you how to improve your existing content and produce new material.
What Can Surfer SEO Provide?
The SERP Analyser
Surfer SEO’s SERP Analyzer lets you see what Google’s search results page will look like for the keyword you’re targeting. It provides a list of additional keywords you can use on the page. You’ll be able to locate link-building chances and study the competition with this tool.
You may improve your search engine rankings by using Surfer SEO’s SERP analyzer, which examines the first 48 pages of Google search results. Word count, page speed scores, meta tags, keyword density, header amount, alt-image text (structured data), character count (for title and meta description), and several other aspects are considered when determining the best results.
To help you improve your content, you’ll have access to a variety of data, including search results, keywords, queries, etc. When you click on a keyword in the search results, you’ll see the website’s position in the results list.
A search volume and relevancy score is displayed in the keyword tab. Additionally, some areas will help you optimize the text you have produced.
A new version of Surfer SEO Content Editor
It helps you create SEO-friendly material with the help of Surfer SEO’s content editor and goes well beyond what you’d find in a standard Word document or WordPress backend.
For each term, the content editor assigns a score to the piece of material. It offers advice on how to write better, such as how many words to use, how many headings or paragraphs to include, and how many times to employ LSI keywords.
Google Docs is compatible with this app.
Many writers prefer to create their pieces directly in Google Docs to share their work with others.
A Chrome plugin for Surfer SEO supports Google Docs, so you can compose an article in it and have Surfer SEO optimize it simultaneously.
WordPress Editor Compatible
There’s no need to worry if you want to write an article in WordPress editor and use Surfer SEO simultaneously because the plugin also works with WordPress editor.
In-depth Examination of Relevant Keywords
Surfer SEO’s built-in keyword research tool is another useful feature. Search volume may be found for single and multiple keywords using a keyword research tool.
You can compare the volume of keywords comparable to your primary term. Question-based keywords and the number of keywords in specific nations are shown by way of this tool.
The LSI keywords most closely related to your primary keyword are highlighted. Using Surfer SEO’s keyword research tool is a great way to improve the efficiency of your keyword research.
Search Engine Optimization (SEO) Audit
Your material should be optimized to perform effectively while searching for your keyword. The SEO Audit tool allows you to see how well content is optimized for a specific term…
To determine which LSI keywords are missing from your page. In addition, it suggests how many words you should use in your title, meta description, and other places on your page.
The SEO Audit analyses your existing content traditionally; you’ll learn about the frequent backlinks that your rivals have but don’t have.
Planner of content
This is a brand-new feature on the platform that is currently under beta testing. It allows you to enter a topic and get a list of content ideas for that topic. Choosing a specific topic or idea for content will provide you with specifics. Keyword volume per article, difficulty score, and more are included.
Other Surfer SEO Features
- Surfer SEO’s user-friendly interface makes adding keywords and looking through statistics easy.
- Keyword Surfer Extension – Use this free Google Chrome extension to look for monthly keyword volume and related keyword ideas.
- The SERP Analyzer’s backlink and visibility analysis functions are currently in development, but it’s terrific to see additional backlink information being added.
How to make the most of already published content:
- Use the SERP Analyzer to get started.
- Create a query by entering a keyword that is relevant to your content.
- Simply type in your website’s URL and hit the “compare to competitors” button.
- Include only the relevant pages in the analysis.
- Go to your page and click “audit.”
- The list of suggestions will help you edit your material.
How to come up with new content:
- To begin, go to the Content Editor
- In the search bar, enter your term and location.
- Take a look at at least five competitors’ web pages
- Surfer SEO will develop a set of writing rules.
- Follow the guidelines as closely as possible while creating content on the Content Editor platform.
- Answer all of the frequently asked questions.
- Put your stuff out there.
 Here sharing some pros and cons of surfer SEOÂ
PROS
- Using contextual keyword analysis, you may discover which keywords to include in your content and where they should be placed.
- If you’re looking for a tool that does what Surfer does, there isn’t anything else.
- The Surfer SEO Team is constantly working to improve the platform by adding new features.
- Occasionally, you’ll get freebies added to your account. For example, I received “Unlimited organization members” on my account, but I don’t know where it came from.
CONS
- Beginners may be overwhelmed by the sheer quantity of options. Surfer, like other SaaS software, is simple to use, but you can find it overwhelming if you’re unfamiliar with SEO.
- Some of the stats Surfer displays, such as the number of headings or photos you should add in an article, are overstated.
- The Keyword Research tool hasn’t been beneficial for me, and there are better solutions like Ahrefs accessible.
Here are my final thoughts
You must understand search engine optimization (SEO) as a blogger or website owner. With Surfer SEO, web page optimization is a breeze. This is an excellent tool if you’re just getting started with SEO.
The SERP analyzer and the content editor are helpful tools for improving your website’s existing content and developing new content.
Although this company’s keyword research tool may be improved, they are continually adding new capabilities. A more comprehensive keyword research tool is not out of the question.
It’s not outrageously expensive, but it’s also not dirt cheap. The pricing is reasonable in light of the features you’ll acquire.
With Surfer SEO’s complete SERP analysis and accurate data that removes the guesswork, I think it is a good SEO tool overall.