Reasons Why Blogging Is Important For Marketing As Well As SEO

why blogging is important for marketing
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Some people are trying to comprehend the importance of blogging over visual media. When maneuvering the target market, the marketing team prefers to captivate their attention with graphics. Then arises the question as to why blogging is a more effective instrument for marketing and SEO as well?

Why Do Companies Prefer Blogging As A Marketing Tool?

The primary reason agencies and companies prefer blogging as a marketing tool is because it has an economic advantage over other high-budget options. When a company is trying out a product, launching a campaign, or even initiating a service, they prefer to try it on a small scale first.

blogging as a marketing tool
Blogging as a Marketing Tool

Blog posts provide an opportunity to share the product or service details to a significant expanse of prospective customers.

See Also: 5 Best Blogging Platforms to Start Your Blogging Journey

5 Reasons Why Blogging Holds Importance In Marketing And SEO: 

To explain why blogging is significant for search engine marketing and optimization, we can look at the following points:

Helps In Sharing The Updates:

Blogging helps companies share a comprehensive outlook on a new product or service. It gives a platform to share the milestones and any development in the team and schemes of the company.

Helps In Improving SEO:

Blogging is an easy technique to provide fresh and updated material at regular intervals. And hence more opportunities to improve the search engine optimizing methods with streamlined target keywords, high-quality content, and enhanced page and user experience.

Helps In Gaining Web Traffic:

Google gives special attention to the content that keeps improving its SEO factors and upgrades the website through enhanced activity. Visitors prefer mobile and desktop apps over visiting websites, as they are more likely to read the blog posts on those sites. 

web traffic
Web Traffic

Also, a new blog post equates to added content and a page on a website. It provides an opportunity to rank higher on search engine result pages (SERPs).

Helps In Inserting Backlinks:

Backlinking is the process of linking a website to another one through a link provided on the website. A blog post brings forth the scope of adding as many backlinks or pages to the same or different websites through internal and external linking. It also helps drive traffic and prospective clients from similar websites to your website.

Helps In Creating Content For Social Media:

Social Media platforms are another favored marketing tool. Blog posts provide material for generating awareness and directing traffic to your product and the website.

content for social media
Content For Social Media

Once you publish the content on social media, the interested client will want to read a detailed blog post on that content. It further increases the trust of a client in your services.   


We attempted to highlight the advantages of blogging for marketing products and services and its equal importance in search engine optimization. Blog posts provide a medium to furnish an exhaustive list of workings, usage, and benefits of a product or a service.

The companies can paint a constructive image of their vision and enumerate their targets. SEO also improves when blogs include targetted keywords, internal and external links, and SEO plugins. 

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