Bing Tests Various Favicons In Title Tags

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Microsoft Bing is getting ready for New Year’s resolutions by releasing new features one by one. Bing has lately been interested in favicons, which they are testing for in title tags. So, what are these Favicons all about? 

The abbreviation favicon stands for “favorites icon.” favicons are tiny graphics on browser tabs, bookmark lists, search history, search advertisements, and even search results to represent your business. While favicons may appear minor and unimportant, they significantly impact user interaction and online branding. 

microsoft bing
Microsoft Bing

One approach to create trust is to use a personalized favicon. For a layperson, you can consider the Favicons as emojis. The users will notice and appreciate what it signifies, even if it appears to be a simple gesture.

Regarding Bing’s Favicons experiment, it attempts to place a newspaper emoji and a magnifying glass emoji in the title of the search results pages as favicons. Nonetheless, no date has been set for when Bing would make this functionality available to its visitors. We cannot ensure that you will see the favicon icons if you research today. 

However, Bing has always maintained that there is always space for progress.

Mouse Over Favicons

When Bing started testing for the mouse over favicons in 2020, netizens were concerned about its availability; however, it is currently a big part of it. If you’re not sure what we’re talking about when we say “mouse over favicon,” we’ve included a quick explanation. It’s something you’d see almost daily while perusing the web. 

When you drift your mouse cursor over the title of a search result snippet, it displays the site’s favicon, an exciting user interface from Bing.

The New Title Tag Favicons

The brand new Favicons that Bing is testing are “the magnifying glass and the newspaper favicons”. However, we can deduce the likely motivations behind the new Favicons introduced shortly. The newspaper favicon should undoubtedly represent the news section. 

At the same time, the magnifying glass should primarily indicate search accessibility. On the other hand, why does Bing need to incorporate these elements? Google has had several comparable Favicons for a long time. Moreover, Bing has never sought to adopt them, but now may be the moment for a change.

new title tag favicons
New Title Tag Favicons

Although possible clones of these testing Favicons may post on the web, not all users will replicate them. If you like to learn more about these Favicons, you may look at some available photos that demonstrate them. 

Many users have questioned their use, while others want to learn more about their functions. It will be interesting to watch how these Favicons can aid with SEO-related backlashes in the future.

See Also: Google Says Emojis Won’t Hurt Or Help SEO


So, Bing is getting ready for new Favicons in title tags, and we’re hoping to learn more about their legitimacy. A newspaper and a magnifying glass emoji will soon appear in Microsoft Bing’s title tags if all goes well. 

In addition, Bing is rolling out colored backdrop patterns for search advertisements and other aspects. We don’t know when Bing will make these features available to all users, but it will undoubtedly offer intriguing tools.

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