One can use emojis in titles and meta descriptions. Google notified the public about the usage of emojis in web pages, suggesting that they will not affect SEO. Google says that emojis won’t hurt or help SEO. During the Google Search Central SEO office-hours hangout on January 28, Google’s Search Advocate John Mueller addressed this.
“You can use emojis in titles and descriptions on your pages. We don’t show all of these in the search results, especially if we think that it disrupts the search results in terms of, it looks misleading perhaps, or those kinds of things.
But you can keep them there, and it’s not that they cause any problems. Don’t think you would have any significant advantage in putting those there, because at most what we try to figure out is what is the equivalent of that emoji and maybe use that word as well, associated with the page.” – John Mueller.
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The title tag and meta description tell Google and other search engines concerning your website’s topic. Search results also display this information to see and optimize it. This will also encourage them to go through to your site.
Is It Advisable To Use Emojis On The Webpage Or Not?
One of the most common queries inquires about Google’s stance on emojis, Particularly when it comes to their use in titles and descriptions. Now, this comes with whether it is advisable to use emojis on the webpage or not? Emojis can be used in page optimization because they do not violate Google’s criteria.
While emojis will not harm your site’s SEO, they will also do nothing to improve it. Google does not give more excellent value to titles and descriptions that include emojis simply because they are more visually appealing than plain text.
Emojis can be everywhere on a website, including titles, meta descriptions, and main text. However, there is no guarantee that Google will include them in its search results. Google automatically rewrites most headers, but even if it decides to display the title you’ve written, it may ignore the emojis. Mueller claims that Google will not display emojis if they are disruptive or appear to be false in the search snippet. Instead, Google will attempt to find an equivalent word and use it.
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While emojis add to the v visual appearance of your page, they sometimes create confusion too. You might have set the emoji with some other intent, but the reader may interpret it to some other. Lacing emojis in titles and descriptions can be misleading too. In conclusion, Google believes that emojis won’t hurt or help SEO. Additionally, other SEO tools are used for better internet marketing as well. Click here to know more.
It is often preferable to create titles and descriptions in plain text, given all of this. Google is unlikely to display emojis even though they are permitted. Using emojis in your title and description also has no SEO benefit. The only benefit of emojis is a higher click-through rate, which you must consider while deciding whether or not to utilize them.