Does choosing one particular CMS type help you rank better on search lists? There is confusion surrounding whether CMS matters. A lot of confusing answers are available on the internet. So does the CMS choice matter for search rankings?
Read on to find out the answer!
But first, let’s take a look at what CMS is.
What Is CMS?
A Content Management System (CMS) is software that helps to create and develop websites quickly. By incorporating CMS into their process, developers can save a lot of time and effort. Moreover, you can organize and update content without difficulty. It allows the creation of attractive websites without expert technical knowledge. Also, it is reliable and flexible. Hence, you can create the website you envision quickly.
There are several types of CMS available for users. One of the most popular is the WordPress platform. It’s an open-source CMS that developers around the world use. A lot of big companies use WordPress to manage their websites. You can create the websites you want without the knowledge of coding using CMS. It also provides a layer of security to the website. Developing a website is simple with CMS.
CMS makes the whole process easier. But does your choice of CMS affect search engine rankings? Let’s take a closer look.
Is CMS A Ranking Factor For Search Lists?
SEO professional John Mueller clears up all doubts and answers the question. He says that Google does not consider the choice of CMS while preparing search lists. What goes in the background of creating a website is not Google’s priority while ranking. The rankings are solely based on what the viewers can see and experience on the launched website.
Google does not care about how a page is created. Instead, it looks into the website available to determine its ranking. Manually created websites and websites created using CMS do not differ if made of the same quality. So the final resulting page is the only thing that matters.
Therefore, CMS is not a factor for search lists. You are not at a disadvantage if you choose one CMS software over the other. Although some people say that WordPress will help with your search rankings, it does not help you rank better. CMS software assists you in creating high-quality websites without expert knowledge. But which CMS software you use doesn’t matter as long as the final result is good. To sum up, SEO is not affected by which CMS software the developer uses.
With a lot of conflicting answers available on the internet, it is natural to be confused about factors for Search engine rankings. SEO professionals answer the question of whether the choice of CMS to create a website matters or not. Mueller assures that Google does not differentiate pages for the CMS they use. Hence, only the final page available on the internet matters. Therefore, to get a better ranking, developers should focus on upgrading the other aspects of the page.