4 Takeaways from Google’s Updated Link Guidance

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Know about Google’s updated link guidance. Google recently updated its link guide, providing instructions on using links to increase the visibility of websites in search engine results. Google has newly expanded its guidance and is now updating on best practices for links. These practices are astonishingly corresponding with our knowledge of HTML usage and algorithms. This new link guide has four key takeaways to help Google users. google update

The key takeaways from the updated google link guidance are 1. Utilization of Title attribute as support text, 2. The disadvantage of long support anchor texts, 3. Quality of the link, and 4. Don’t chain links.

Let us thoroughly learn these points to utilize the new updates. 

See Also: Google Business Profile Optimization For The Financial Vertical

The Title Characteristic Can Function Like Anchor text 

If the anchor text is missing, Google now allows you to use the title attribute instead of a support message. 

For example, Google can apply title characteristics as anchor text. anchor text

Here’s a link with an anchor text: 

           <a href=”https://www.google.com/”>Supporting Text</a>

This link has the Title attribute but not the anchor text. 

            <a href=”https://www.google.com/” title=”Supporting Text”></a>

Google will use the title element as an anchor text. 

You can use the title attribute to provide identical figures as anchor text. 

The Disadvantage Of Long Support Anchor Text

Google suggests using concise anchor text that accurately describes the page you are linking to. This assists search engines in understanding the link’s context and refining the website’s discernibility in search engine conclusions.

Long anchor texts, according to Google, do not bear any massive impact on the website’s visibility.

Link Quality 

Google looks at the quality of links when determining a website’s ranking in SERPs. High-quality links can help boost your website’s ranking, while low-quality links can negatively impact you.link quality

When determining the quality of a link, Google considers several factors, including the source’s relevance, trustworthiness, and link content. High-quality links are more likely to come from relevant and trustworthy sources. Furthermore, links embedded in relevant content are more likely to be perceived as high-quality links.

Do Not Chain Links 

Chain links are the term used when links are added too closely together, which restricts the proper communication of the link. Furthermore, when you chain links, the text contextualizing a link must be remembered.

Hence, the google update recommends you refrain from chaining up your links for better SEO


1. What does Google say about link building?

Link building refers to the action of obtaining links from numerous other websites. Google suggests multiple link-building approaches and advises against link purchases or links-barter, which can be considered manipulative attempts to exploit search engine hierarchy.

2. What is the relevance of Nofollow links? 

 Nofollow links avoid the passing of link juice to the linked page. Google recommends using nofollow links when linking to pages unrelated to the website’s content or untrustworthy pages.


Google’s updated link guidance is critical information for SEOs, and it provides insight into Google’s perception of links and how they affect a website’s visibility in SERPs. The new guidance contains five key takeaways that SEOs should know to stay current with Google’s link guidance. Understanding these takeaways is critical for SEOs to effectively optimize links and maximize their website’s visibility in SERPs. 

See Also: Linkless Google?

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