How Google Pros And Cons Update Impacts Product Review Sites

how google pros and cons update impacts product review sites
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Recently, Google upgraded its algorithm for product reviews, and now it is disclosing some of its guidelines, which is good news for bloggers. For the websites that generally conduct product reviews, there is a new pros & cons update available. You will have a better probability of appearing in the SERPs. Read the article to find out how Google pros and cons update impacts product review sites.

 Additionally, Google’s pros and cons upgrade will serve as a benchmark for websites that incorporate it into their structured data.

What Is The New Update All About?

A new Pros and Cons structured data set now qualifies websites for search engine optimization. In addition to all the various types of structured data offered by Google Search, the tool has recently been expanded to evaluate the pros and cons of structured data.

google pros and cons update
Google Pros and Cons Update

Therefore, you can notify Google about your pros and cons by including them in the structured data on editorial review pages.

How Will It Impact You?

Currently, only editorial product review pages can access the pros and cons element in Search. However, customer product reviews and the merchant’s product pages are incompatible. As a result, Google will offer the pros and cons in the search snippets as you provide the attributes in the structured data.

Google will try to crawl your website based on the data you provide. If you do not contribute structured data, Google can try to automatically detect the advantages and disadvantages indicated on the website. This suggests, in general, that it will result in SERP snippets that could increase click-through rates.

Google’s Guidelines 

Google states that your structured data must have two statements. Positive and negative notes will be used to describe it, making it easier for Google to pinpoint the critical pros and cons.

Thus, the structured data may include:

  • A pro and a con.
  • Alternatively, it can have two pros but none of the cons.
  • Or it can have two cons but no pros.
product review sites
Product Review Sites

Furthermore, you can use Google’s search central platform for assistance if you are unfamiliar with structured data. Additionally, Google has supplied an example of what the updated pros and cons snippets would look like. So whenever you write a product review from now on, strive to incorporate the peculiar yet most valuable pros and cons. Additionally, using Google-backed structured data is usually a smart idea, even if it is not required.

See Also: Google Search Snippet Descriptions Still Can Be Customized On Based On Queries


Consumers wholly rely on product reviews before making any purchases; therefore, it is essential that aspects of the review be perfect. In light of this, Google also offers specific guidelines for bloggers. Additionally, Google made another change to the algorithm. One thing to watch out for is the recent update on the pros and cons.

Getting to the top of the list for any website that reviews products is crucial. So, you must utilize this update by supplying structured data about the advantages and drawbacks. Furthermore, there are many rules to remember while writing any product review. However, ensuring that the material is valid, authentic, and of a high caliber is what matters most.

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