Are you still sticking to something traditional mindset, which is time taking for log file analysis? Is it the right time to switch and move your content team to work on real-time log file insights?
We will change your mindset till the end of this article.
Don’t you feel like there are still many content writers publishing content these days without any clear objective and KPIs?
Time to switch to a new mindset related to the generation of links, crawls, and traffics.
See also: Google’s Golden Tips To Content Creators
Contents
The following points will force you to make your content team ask for log file data.
Think Different
It is usually seen in many organizations still publishing ‘x’ amount of their content on the internet a month because of the need to maintain the freshness of content and keep it up with their SEO performance.
They are ‘OK‘ publishing 3-4 content pieces a month and try moving from one content piece to another.
It is undoubtedly not the way things work.
- Efficient performance by the content team s required.
- Critical thinking on deriving organic traffic to get picked up by the press and social media.
- Think why other contents recrawl more than yours
- Generate better-performing content as you see on other sites having better links. (both externally and internally)
See also: Why Backlinks Are Still Important For SEO
Go For Analysis of Insights
It is tough to suddenly go from traditional log file analysis, which you perform once a year, to vigorously doing it.
It may not be available for beginners, and you would indeed find difficulty in PII concerns, i.e., personally-identifying information.
But everything has a solution, and so it has.
Networks like CloudFront, CloudFare, and Akamai are for such content delivery.
Do they provide real-time log files and whatnot? You can easily pull logs and cross-check them if they do not include any PII data.
Let Your Content Team Has Accessible Insights   Â
Content teams want readily accessible, material-focused analytics in real-time since they make updates all day and interact with a wide range of content.
They must be aware. How often can Google crawl web pages?
Understanding the crawling behaviour of browsers is critical for enhancing your SEO success.
After learning about facts like these, they will undoubtedly enhance their average time to crawl, index, and traffic.
And will see how their efforts have affected web browser activity on the site.
See also: Google Had a Crawling Issue That Impacted Many Sites
Indulge them in Content Inventory
Lastly, map all these valuable insights you collected in step 3 to your content inventory.
Additionally tracks every one of your progressions to the substance.
Also, we need to remain far from assembling this physically in bookkeeping sheets – you need a consistently cutting-edge content stock to which your log record bits of knowledge are consequently tiring.
Off-the-rack arrangements offer this, or you could construct your custom arrangement.
Both work fine. You must engage your substance group!
TIP TO REMEMBER: You might coordinate with Google Search Console’s URL Inspection API to decide if the content is filed!
See also: The Type Of Content That Is Indexed By Google
ConclusionÂ
You will believe that working on efficient SEO and the performance of sites is more accessible for you. Encourage content teams to ask the correct questions and assist in the improvement of SEO performance by giving real-time log file insights and analysis.
It improves management and is also fast.
So, it is time to boost your content team and improve their morale to contribute to site SEO performance.
See also: How Google Analyses Web Page Content And Weights It