On-Site Search and Best Practices For SEO and User Experience

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On-site search is, without a dispute, one of the most crucial tools for understanding visitor behaviour. Compared to users who just browse the website, those who enter a search term are more likely to become frequent site visitors.

Users that do on-site searches are “objective oriented,” which means consumers are searching for specific items and are expressing their needs on their own terms. These individuals are significantly more plausible to visit your site if you display the results they anticipate seeing.

This post discusses the various practices to keep in mind regarding the on-site search.

See Also: 10 Pro Tips to SEO E-commerce Product Pages

Search Intent

Search Intent is the purpose behind a search inquiry. It may also be called an audience, user, or keyword intent. Knowing your explorers’ search intent is vital for on-site search as it tells you what your users are searching for.

search intent
Search Intent

Once one recognizes what people are typing in to see on your website, one can use it to their advantage and make those items effortless to find.

Perceptive Search Bar

Frameworks should be made before you begin composing and executing your on-site search. Doing this allows you to concentrate on usefulness, user flow, and UX rather than overloading extravagant patterns and potential details.

search bar
Search bar

The search bar should have prompts that complete customers’ search inquiries, and the prompts can include links to pages.

Title Tags

Title tags are headers of clickable articles, leading you to the article when clicked in the search results. Having a relevant title tag is vital as that is the foremost impression people look at.

title tag
Title tag

Users may not click on the article if the title tag has too many terms and is not concise. Your title tag should encompass critical phrases and should have details without being too stuffy. The title tag should also replicate the audience’s intent.

Meta Description

After the title tag, the meta description is the second most essential thing on a search results page. It is a summary of the page and you can display it below the title tag on the search results page.

meta description
Meta description

The meta description should be distinctive for each page. If your meta description for each page is the same, it can lead to users not trusting your site and not visiting again.

It should contain a small but relevant, detailed synopsis of the page and its contents. The meta description should include the targeted keywords and match the search intent, like the title tag.


More than fifty per cent of the global web traffic is via phones. Therefore, it is of utmost importance that you optimize your on-site search for mobile.

Using the mobile-first procedure when designing your search bar is always a great idea. This essentially means optimizing your on-site search for mobile and phone usage first and then for laptop and desktop.

design on site search
Design of on-site Search

You can include features like voice typing and voice assistant for a more refined mobile user interface. Then, once you are done, you can retake a look and make the changes that you require for your laptop/desktop page.


As mentioned before, on-site search is essential for increasing your site’s SEO.

Customers may locate items faster thanks to an efficient on-site search’s improved usability. Customers who find what they are searching for quickly are more likely to make a revisit, and site search also provides possibilities for more clicks.

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