So finally we have a new Name to talk about. Google has not officially announced as Pigeon Update. Its the new name given by Search Engine Land.
Here are few things about Pigeon Update:
1. Its targeted for Local Search Results.
2. Its not a penalty update.
Changes You Might Expect/See:
1. We used to have local listing packs ( pack of 7) for so many keywords. You will not see them very often now. A huge no of webmasters have reported that they dont see the pack of 7 for their keywords now. Thought they are not permanently removed from search results but they appear a lot than they used to appear.
2. You might see a change in traffic because of change of ranking in local listings. It can be plus or minus change for you.
3. You might find Yelp and other local directories a lot more in search results. Its a good sign.