Google: Don’t Combine Site Moves With Other Big Changes

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Know about site moves with other big changes and why not combine them. Google recommends against mixing URL changes with site transfers. John Mueller, Gary Illyes, and Lizzi Sassman discuss the dangers of switching to a new top-level domain on the Search Off The Record podcast. Illyes advises segmenting domain adjustments into smaller sections and segregating them from other alterations.

google updateThis strategy may be safer for complication modifications, stopping lower rankings and traffic decline. Read on as we explore this further and get right to it.

See Also: Google Updates Guidance On Helpful Content System and Discover Traffic

Google Talks About Site Migrations

The recent edition of the Search Off The Record podcast discussed potential problems from site migrations by Google’s search relationship team. Site updates are regular but decrease traffic and rankings when combined with other significant changes.

John Mueller, a supporter of Google search, offers a scenario in which several changes pairs with a domain change. An analyst, Gary Illyes, recommends splitting site updates into smaller units and keeping domain changes independent from other adjustments as feasible.

Traffic Loss Is An Understandable Concern

Only a short time may be an option if a business website loses visitors while a domain changes. Traffic loss might result from improper setups, such as inappropriate redirects, but traffic loss shouldn’t occur during a domain change if done correctly.

traffic loss

No set period exists for the complete recovery of rankings and traffic losses. Although Google’s capacity to manage site changes improves, care is something one still suggests.

Take Steps To Prevent It

Illyes advised relocating one domain first and waiting before moving the other to reduce the chance of traffic loss. He is also cautious against errors like the wrong redirection, which can result in traffic loss.

Mueller stated that although Google is improving at handling site changes, there is no certainty that rankings and traffic losses would result in a payback time. To reduce the chance of traffic loss, it is essential to ensure everything is done correctly during a domain change.

Website managers must divide site migrations into smaller pieces and distinguish domain changes from others. In addition, they must take precautions to prevent frequent mistakes like incorrect setups after a domain transition. 

Website managers can reduce the risk of traffic loss. Adhering to these practices can guarantee a seamless transition to a new top-level domain, which must be done right.


Google advises avoiding combining site transfers with URL changes, while John Mueller, Gary Illyes, and Lizzi Sassman advise breaking down domain changes into smaller groups and keeping them separate from other modifications. Although traffic loss is a problem, if one handles it correctly, it will not happen. 

Website administrators must make efforts to lessen the danger of traffic loss, including transferring one domain first and delaying the move of the other, breaking up site migrations into smaller parts, and taking measures to avoid common errors. These procedures ensure a smooth transfer to a new top-level domain. Thus you may have known why you should not combine site moves with other big changes.

See Also: Google Updates Quality Rating Guidelines -EAT

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