In the most recent Search Off the Record program session, Google’s Search Relations crew gathers to debate the destiny of Search engine optimization. They discussed what is next for SEO,
Google’s John Mueller, Gary Illyes, and Martin Splitt discuss the developments in the SEO industry over the last ten years and look ahead to what will be ahead. More precisely, the 3 Google experts discuss the essential areas of SEO and anticipate their importance in the coming decades:
- Meta tags
- Structured data
- Voice search
HTML’s Future in SEO
As content administration frameworks (Cms) get increasingly competent at working with a site’s specialized portions, Mueller believes SEOs will no longer need to master HTML.
John Mueller’s opinion
According to John, it’s like having a sophisticated writer enter words in, organize them appropriately, and attach backlinks. There aren’t any HTML requirements.
Gary Illyes’ opinion
Illyes, on the other hand, opposes claiming that SEO entails more than merely generating content. There are crucial aspects of SEO that necessitate basic HTML knowledge, which is unlikely to alter in the future.
He says that SEO includes reference keywords, meta descriptions, title components, and any other strange features you could place in the HTML header area. So it would help if you learned about these to manage where your excerpts or headlines appear in search engine rankings. Moreover, you need to know about the fundamental canonical element to figure out which variation of a URL is the canonical form.
They’re all in consensus by the conclusion of the conversation that HTML isn’t going away in terms of Search engine optimization.
However, many of these applications will now have to consider SEO in principle. What exactly do they want to be eligible to discover on the internet, since they were previously only apps.
URLs’ Future In SEO
Mueller discusses URLs and if they will be phased out in favor of entities or IP addresses.
URLs, according to Illyes, aren’t going anywhere anytime soon. He says that URLs, thankfully, do not vanish. At least unlikely in the near future, since URLs are the internet’s default method of communicating addresses. Because without it, the internet isn’t the internet at all.
Domain names, like IP addresses, cannot be removed due to how the internet is constructed. In the same manner that URLs aren’t going away.
Meta Tags and SEO’s Future
Mueller wonders if there’s a chance that additional meta tags will be added in the future.
Splitt instantly dismisses this notion, claiming that there is practically never a solid justification to add an extra meta tag.
He hopes they aren’t going to add any additional meta tags.
Ocasionally we will find internal posts regarding a search engine wanting to propose a new meta tag.. Then both John and Splitt generally get on that post and push back hard because there’s rarely a legitimate purpose of adding an additional meta tag.
Structured Data’s Future in SEO
Many people ask the question that Google will eventually be able to grasp what’s on a page without using structured data.
According to Splitt, Google is nearly there, but structured data is nevertheless helpful and suggested. Splitt guarantees that they recognize the title and cost and that a picture is a product image.
However, he claims that having this precise machine-readable knowledge allows you to say things like,
“Oh, so they explicitly need us to consider it as a product.”
It’s essentially an enhanced meta tag.
In SEO, The Future Of Content
Mueller raises the issue of content-generating algorithms and if or not SEOs will ever require actual authors.
In conclusion, Illyes finds capability in machine-generated information. Claiming, it can sometimes be mistaken for human-written details. On the other hand, Google does not want to prioritize machine-generated elements until individuals have approved them. Illyes feels this topic deserves its podcast segment because he has quite a lot to say about it.
Illyes claims that they can recognize both the benefits and drawbacks of machine-generated material and are very selective about the content they include in their database. On the other hand, there is some excellent and intelligent machine-generated material.
At present, their view on machine-generated material is that they don’t desire it in Search if humans don’t supervise it. It’s acceptable if anybody evaluates it before releasing it to the world.
Voice Search’s Future In SEO
Voice search is improbable to become the next significant hit in SEO, so don’t get too worked up over understanding how to optimize for it. According to Splitt voice search, is the future that may never be. Many said a few years ago that they would quit utilizing keyboards and only use speech.
That has remained a running topic since the 1990s. But, according to Splitt, it would not transform in the future. It won’t inevitably become the most critical issue we must address because it alters the input modality. It will most likely modify the way inquiries are worded, but it will not affect the core usage of spoken language to access data from the internet.