According to Google’s Search Advocate John Mueller, not every website needs to be considered an authority to perform effectively in search engine rankings. This was mentioned during the December 10 Google Search Central SEO workplace meet-up. So is it true that You Don’t Need To Be An Authority To Rank?
Brian Harnish attended the webcast to make Mueller a follow-up inquiry concerning a Reddit statement about webpage authority that he mentioned. Following posting 30 pieces on a topic, Mueller says it’s difficult to label a website credible.
Given this, Harnish inquires as to how Google evaluates single-page web pages. As a result, Mueller adds further meaning to his Reddit remark, stating that each webpage does not need to portray itself as an authority.
See also: Hard To Call A Site Authoritative After 30 Articles, Says Google
Google’s John Mueller On Website Authority
Mueller claims that reputed single-page sites can be built. His remark regarding requiring more than 30 pages to be considered an authority was regarding high-level, vital topics.
For instance, a webpage cannot be seen as bearing the very same credibility as a doctor simply by publishing 30 articles regarding a health problem. Mueller believes that great one-page sites can be created. So that wasn’t a worry for him from that standpoint.
The Reddit comment went something like this:
‘I wrote 30 blog entries, all of which are excellent, so my site must be authoritative.’
But, in John’s opinion, just because someone writes 30 blog articles does not instantly render their site credible. They can’t claim,
“I’m a doctor, I’ve done 30 pieces,”
particularly for the more significant or more essential themes. As a result, John gestured in that way.
Most websites don’t need to worry about being authoritative, and they may publish material and have it show up in search outcomes.
Mueller uses a small business offering an item or service as an instance. Consumers will discover the company’s items even if it isn’t the top authority in its sector. You’re marketing anything if you run a small business, and you don’t need to be a leader.
And particularly when it comes to one-page web pages that are typically laser-focused on a single topic and shouldn’t have to be authorities to do so.
A one-page website, according to Mueller, is a decent beginning position, but it could potentially develop from there.
Conclusion
Determine how more web pages can be incorporated into the website in the future to avoid a situation where new material is constantly being uploaded to a single page. So, You Don’t Need To Be An Authority To Rank.