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Author: Aloukik Rathore

search engine and analytics differ in discover

Why Search Engine and Analytics Differ in Discover Reporting

John Mueller answered the good old question on why Google Search Engine and Google Analytics differ in Discover traffic reporting.  John Mueller is Search Advocate on the Search relation team for Google. The question was raised during one of the sessions of last week’s Google’s Search Central SEO office hours Hangout.  Mueller gave a brief explanation on why there is

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Possible Google Search Ranking Update On October 6th and 7th

There were many title-tattles about Google Search Ranking Update on October 6th and 7th. The rumors started from a decrease in traffic in various pages across the USA, UK, and UAE. At the same time, some pages experienced an increase in traffic due to their ranking. It all started on Oct 6th, carried to Oct 7th, and almost died down

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google answers if links or content determine e-a-t scores

Google Answers if Links or Content Determine E-A-T Scores

Google’s expert John Mueller is in the headlines again. This time, Google Answers if Links or Content Determine E-A-T Scores. In this article, we’ll touch upon what is E-A-T and everything about how it matters. A question has been raised investigating what factors define E-A-T scores. The question stipulates that links have anything to do with the E-A-T scores or

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Google Search Gets Larger Images, Enhances ‘About This Result’ And More

The hot topic of Google’s Search On event was undoubtedly MUM. But the event was also the venue for some significant announcements that one can not ignore. Like how Google Search Gets Larger images for all their searches. The announcement was to introduce some modifications in the search results that awakened the interests of search marketers. The transformation in the

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google search console products enhancements report

Google Search Console Products Enhancements Report More Errors

Google has recently introduced the Google Search Console Products Enhancements Report while inaugurating various improvements. With the newly introduced features, the errors are now more granular; and Google provides you with more actionable errors. Also allowing you to work on the detected errors and structuring product data on the concerned page. While disclosing the updates through the data anomalies help

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