It’s 2022, and investing in SEO is essential to guarantee a business’s good performance and total success. It has become a necessity for businesses these days. Trends come and go – but right now, what should SEO focus on? Keep an eye on this edition of Ask An SEO.
SEO impacts the visibility of your website in search engines and makes it effortless for your consumers and potential audiences to find you.
In the last few years, SEO trends and strategies have changed drastically. Web algorithms are persistently advancing due to the newly surfacing technologies.
Google’s Page Rank algorithm was an SEO revolution, and there has been no looking back since then.
Today, a google search is not just about providing links for you to go through but also about assisting you in finding the closest answer possible to your query. Search engine algorithms are getting clever and clever, and SEO trends are a train all the brands should hop on to now.
Every business needs many SEO services to enhance its performance, mainly digital. With the countless sites on Google every day, SEO is the key to making your brand stand out to the consumers.
See also: 6 Powerful SEO Tools You Need for Internet Marketing Now
What Are Some Most Popular SEO Trends?
Some of the most popular SEO trends are as follows:
ARTIFICIAL INTELLIGENCE
AI is the most popular SEO trend globally. It has changed the way people interact with content online. Google’s AI algorithm, RankBrain, is the chief factor for Google’s search engine result pages in 2022. Experts suspect that the click-through rate and the time spent by users on a website is RankBrain’s way of highlighting content accordingly.
AI algorithm shows us the things that we like the most and facilitates our searches on the network. Since search engine algorithms are getting intelligent and using AI to sieve valuable content, it is essential to redefine your SEO strategy and create well-organized content.
VOICE SEARCH
Voice search Is the next major SEO trend. The popularity of voice search is rising day by day. We already have Alexa, Siri, and google assistant to answer our queries without typing in the search box. These innovations have made our life more comfortable. 
With the commencement of voice activation in everything, it’s only time before voice search becomes the primary search method.
See also:
- Voice Search Is Not The Future, Say Experts
- Voice Search Optimization At Scale: A Guide For Enterprise Marketers
How To Make Your Content More Voice Search-Friendly?
Focusing on long phrases which most people use in their daily communications and common keywords in voice search phrases such as how, what, when, etc., will help your brand.
LONG-FROM CONTENT
To make sure that you engage readers who visit your website, you need to shift to a longer form of content. Google rankings and some reports have shown that the content with 3000plus words gets more traffic and is shared more. 
While creating content, use H2 and H3 tags and break the paragraphs into headings to make them more readable. Using suitable images in your content will make it more interesting.
See also: 6 Top Skills You Need To Become Successful SEO Content Writer
USER EXPERIENCE
User experience is the most critical factor when creating content. Ensuring your page is mobile-friendly and not just desktop is foremost because most searches are from mobile phones.
Font types that are easily read and scannable should be in use. The font should be big enough to read on all kinds of devices.
CONCLUSION
SEO today is more than just advertising and marketing. It is a way for businesses to connect with consumers quickly and more efficiently. The future of SEO has just begun to unfold. Businesses must welcome all these changes and stay on top of them so that they don’t become irrelevant.